Meet the Founders

 Co-Founders & mothers on a mission:
Jen Murtagh & Sonja Baikogli Foley

Redefining how workplaces support women

Maturn™ was created to shift the narrative and support systems around the career-defining life stages women face at work — fertility, maternity leave, motherhood, and peri/menopause — so more women can continue to advance in their careers and step into positions of leadership with greater support from employers, partners, and like-minded women along the way. Our leadership programs are among the only comprehensive offerings of their kind, built specifically around these transitions, and we’re proud to help thousands of women stay, grow, and lead at work in a whole new way.

Jen Murtagh, ACC, CLC
(Co-Founder)

Jen Murtagh is the co-founder of Maturn, and dedicated to supporting women at work as they navigate key life stages, including fertility, maternity leave, motherhood, and peri/menopause. An accredited executive leadership coach with over 20 years of experience across the corporate and nonprofit sectors, Jen is a recognized leader, strategist, and advocate for gender equity, known for her heart-centered approach to leadership.

As a former C-suite executive, Jen has led national campaigns and raised millions for causes including anti-bullying, vulnerable youth, and women’s health and equity. She has been recognized as a BC Business Women of the Year (2026), SPOKEN Leadership Legacy Impact Award, Business in Vancouver Forty Under 40, a Greater Vancouver Board of Trade Women of Promise and YWCA Women of Distinction Nominee, and continues to be a dedicated voice for advancing women in leadership.

Beyond her work with Maturn, Jen is a heart disease survivor and a passionate advocate for women’s heart health. She uses her voice to raise awareness of the cardiovascular risks women face, sharing her personal journey in the media and on public platforms to inspire change. Committed to advancing women’s heart health in Canada, she has helped raise significant funds to support life-saving research and initiatives.

As a trusted advisor in the business community, Jen serves on the BC Business Advisory Council, SPOKEN Advisory Council, the Heart & Stroke Gala Committee, and the Vancouver College Advancement Committee. Jen is also proud mother and stepmother to four children, and she champions meaningful change, mentors women leaders, and advocates for more inclusive workplaces. You can connect with her on Instagram @jenmurtaghcoaching and @maturnglobal.

Sonja Baikogli Foley, CLC
(Co-Founder)

Sonja brings two decades of experience across non-profit, public, and private sectors, with a career grounded in advancing equity, inclusion, and meaningful systems change. Born to Iranian refugee-status parents in Sweden, her lived experience fuels her commitment to justice and belonging.

Prior to co-founding Maturn, Sonja led Intergovernmental Relations and Strategic Partnerships for the City of Vancouver. She has held governance roles with organizations including the YWCA Canada (as Vice-Chair) and the West Vancouver Police Board (as a provincial appointee). Sonja is a mother of two, a certified leadership coach and DEI/AREI consultant who is deeply committed to reshaping the systems that support women through every life stage.

Your coaches & fierce advocates for gender equality

MaturnTM was created to shift the narrative and support systems around maternity leave in Canada — so that more working mothers can continue to advance in their careers and retain positions of leadership with greater support from employers, partners and like-minded mothers along the way. Our signature program, Maturn is the only comprehensive course of its kind in Canada focused solely on the crucial transition to and from maternity leave, and we hope to bring thousands of mothers back to work in a whole new way in the years to come.

Jen Murtagh, Co-Founder

Jen Murtagh is the co-founder of Maturn, an organization dedicated to supporting, developing, and retaining women in the workforce as they navigate key life transitions, including fertility, maternity leave, motherhood, and peri/menopause. With over 20 years of experience in corporate and nonprofit sectors, Jen is a recognized leader, strategist, and advocate for gender equity, known for her heart-centered approach to leadership.

As a former C-suite executive, Jen has led national campaigns and raised millions for causes including anti-bullying, vulnerable youth, and women’s health and equity. She has been recognized as a Business in Vancouver Forty Under 40 and a Greater Vancouver Board of Trade Women of Promise, and continues to be a dedicated voice for advancing women in leadership.

Beyond her work with Maturn, Jen is a heart disease survivor and a passionate advocate for women’s heart health. She uses her voice to raise awareness of the cardiovascular risks women face, sharing her personal journey in the media and on public platforms to inspire change. Committed to advancing women’s heart health in Canada, she has helped raise significant funds to support life-saving research and initiatives.

A trusted advisor in the business community, Jen serves on the BC Business Advisory Council, Women of the Year Awards Nominations Committee, SPOKEN Advisory Council, and the Heart & Stroke Gala Committee. She is also a board member of One Girl Can, a nonprofit that educates and mentors girls in Africa. She fulfilled a lifelong dream by traveling to Africa to lead mentoring and goal-setting workshops, inspiring the next generation of leaders.

A proud mother and stepmother to four children, Jen resides in Steveston, BC, where she continues to champion meaningful change, mentor women leaders, and advocate for more inclusive workplaces. You can connect with her on IG @jenmurtaghcoaching.

Sonja Baikogli Foley, Co-Founder

Sonja holds 15+ years of diverse experience in non-profit, public and private organizations and has always been drawn towards impact-driven work that genuinely makes a difference in the lives of others. Born to Iranian refugee-status parents in Sweden, she experienced her life from the eyes of displaced parents. These early experiences and hardships shaped Sonja’s foundation and made her the person she is today.

Educated in Sweden, Canada and Spain, Sonja began her career in media working in radio and continued to create change through her career — from participating in the United Nations, to serving as a board of director on the YWCA Canada Board for five years, to being appointed to the West Vancouver Police Board by the Province of BC in 2020, and most recently led the Intergovernmental Relations & Strategic Partnerships team at the City of Vancouver.

Sonja co-founded Maturn out of a desire to support women and turn maternity leave into an intentional year. She’s a proud mother of two who is driven to build a more equitable, compassionate and inclusive world for future generations.

Maturn Co-Founders are Certified Leadership Coaches trained through Essential Impact.

Board of Advisors

Just like it “takes a village” to raise a child, it takes support, belief and counsel to launch a movement. Thankfully, we had these leaders advising us and in our corner from Day 1.

Amy Juschka

Amy Juschka

Director

Communications and Advocacy at YWCA Metro Vancouver

    Bob Elton

    Bob Elton

    Corporate and Non-Profit Board Director

    Adjunct Professor, Sauder School of Business, UBC

      Chantelle Krish

      Chantelle Krish

      Executive Director

      Big Sisters of BC Lower Mainland

        Don Wright

        Don Wright

        Former Deputy Minister to Premier of B.C.

          Dr. Victoria Gay

          Dr. Victoria Gay

          Executive Consultant

            Martin Reed

            Martin Reed

            Founder and Principal

            Moreale

              Julia Kwan

              Julia Kwan

              Program Manager

              NOBL Collective

                Want to find out if the Maturn program is for you?

                Book a short discovery call with one of our Co-Founders, Jen and Sonja. We will use this time to best understand you, your needs, any fears you may have and help you decide if Maturn is the right fit for you.

                BOOK A DISCOVERY CALL

                Want to get in touch?

                  Want to find out if the Maturn program is for you?

                  Book a short discovery call with one of our Co-Founders, Jen and Sonja. We will use this time to best understand you, your needs, any fears you may have and help you decide if Maturn is the right fit for you.

                  BOOK A DISCOVERY CALL

                  Want to get in touch?