For Organizations
Did you know that maternity leave and the years surrounding it represent the largest single point in which women off-ramp from organizations?
It doesn’t have to be this way. Through our extensive research, mothers have told us if they had felt more supported by their organization and supervisor, it would have made a significant difference in how they felt about their leave and return from work.
MaturnTM was created to shift the narrative and support systems around maternity leaves — so that more working mothers can continue to advance in their careers and retain and gain positions of leadership with greater support from employers, partners and career-minded mothers along the way.
We work directly with organizations and individuals to close the power gap to increase retention, economic productivity and senior leadership roles held by self-identified women.
As Canada’s first comprehensive program supporting self-identifying women throughout their entire maternity leave, Maturn offers organizations a concrete way to advance gender equity and retain and grow talent by developing long-term investment strategies in mothers, rooted in evidence and lived experience.
Maturn Founding Partner
“This program is the right thing to do, not just for mothers, but also for SAP’s overall success as a company. We win as an organization when we support mothers experiencing this major life change during their career. Until now, this journey has primarily been expected for mothers to figure out maternity leave on their own, and our founding partnership on this first-of-its-kind offering in Canada, is going to change that. I firmly believe we are starting a movement for other companies to follow.”
“No one can prepare you for the huge internal shift that happens when you become a parent. Supporting our staff financially during their parental leave has always been a priority to us, but the return to work can also be a stressful and emotionally overwhelming experience. We want to make sure the transition back into the workforce is as seamless and flexible as possible.”
“Shaw is excited to be piloting the Maturn program for mothers transitioning to maternity leave. Given the hurdles and barriers mothers face, we know companies need to better support mothers and build cultures that encourage them to grow as leaders. From preparing mothers in the lead-up to maternity leave, while they are on leave and then in the return to work, we understand this is a pivotal time in a woman’s life and that support can help ease the transitions. That is why Shaw is proud to partner with Maturn and are an organization dedicated to fostering gender equity at work.”
“At CG, our people are our greatest asset and we are committed to ensuring our workforce feels supported and valued throughout important life moments like becoming a parent. We know that while this transformational journey is exciting and rewarding it can also feel daunting to navigate parental leave and the return to work. We are thrilled to be partnering with Maturn in offering their innovative program to help women thrive both professionally and personally. This commitment ties into Canaccord Genuity’s Diversity, Equity, and Inclusion objectives to attract, develop, and retain team members who are empowered to bring their authentic selves to work and realize their full potential for excellence.”
You're in good company
some of our partners include:
Women make up half of the world’s population and while there have been positive strides towards equity, far too many challenges remain, particularly in the workforce where mothers experience disparity in comparison to both fathers, and non-parenting professionals.
To challenge the disparities mothers face and to amplify their full potential in organizations, deliberate efforts are necessary to further support mothers in their career trajectory. This change requires an intentional investment in mothers before, during and after maternity leave to ensure they are not left behind, and rather seen as a valuable and necessary foundation for a prosperous and sustainable workplace.
The Multilateral Benefits
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Support Transitions
Maturn creates a culture and infrastructure that supports new mothers, helping them gain the clarity, confidence and compassion required to transition to and from maternity leave with more ease, support and confidence.
Create a community of support
Maturn provides an opportunity for women to connect with a community of career-driven mothers across Canada and feel supported through the biggest transition of their lives.
Increase confidence and leadership trajectory
When women are supported through this transformational chapter of their lives, their confidence increases in their role as a mother and employee, inadvertently increasing their access to leadership positions.
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Increase engagement
Supporting women to feel more confident and competent also leads to women being more engaged, inspired and motivated to contribute and create.
Retain & attract staff
When employees, especially new mothers, feel supported and connected, organizations benefit and minimize the risk of losing valuable employees. Strong organizational family policies and benefits attract the best talent as job seekers are increasingly seeking progressive organizations that provide broader ecosystems to support new parents.
Develop more women leaders
Maturn provides the necessary support for new mothers to return back to work with increased confidence and ability to step into leadership roles, setting in motion the numerous benefits of gender equity and diversity within leadership and challenging the existing power gap.
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Change systemic gender inequality
By deliberately investing in new mothers, Maturn challenges and changes the systemic cultural bias and beliefs towards working mothers including wage gaps, promotion bias, perceived competence and commitment, working towards a society that values women at every age and stage of their career.
Challenge the power gap
By empowering female leaders throughout their career, including their childbearing years, Maturn can have a significant impact on the power gap that exists within leadership roles across the country.
Increase economic productivity
Achieving gender equality across organizations has been estimated to increase the growth rate of economic output 6% across Canada over the next decade.
“Let’s face it, the burden of balancing parenting and careers still falls disproportionately on women. As a society, it is critical that we provide women (and their families) the tools to be able to manage this balancing act better. Organizations can play a significant role by supporting mothers through the maternity leave transition.
Don’t think society’s imperatives are your concern? Okay, be selfish! This program will result in a higher rate of return to your organization after maternity leave. Your employees will return in a more positive state of mind and will be more productive. Word will get out that your organization looks after its people, and that is an organization that they will want to work for.”
Maturn Overview for Organizations
Schedule a 30-minute meeting with Maturn Co-Founders, Jen Murtagh and Sonja Baikogli Foley. 15 mins for Maturn Overview and 15 mins for Q&A about the program.
